May 27, 2009

Being pixel perfect - Part 10 (new brand guidelines are available now!)

ur new brand guidelines are available now. And the best part isn't just the slick/open look-and-feel, but also that it applies to both internal and external digital properties.

Creating one brand guideline for all (internal and external) digital properties is a huge step for us. Other firms that do this already might consider it common sense but in our firm, where a thousand flowers are allowed/encouraged to bloom, such governance is challenging.

I'm excited about it as it'll help our:
1) end users experience these applications in a consistent way
2) development teams us with:
- reuse of templates, icons, styles, techniques, experts, tools
- familiarity of applying one brand to app apps they develop


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