Creating one brand guideline for all (internal and external) digital properties is a huge step for us. Other firms that do this already might consider it common sense but in our firm, where a thousand flowers are allowed/encouraged to bloom, such governance is challenging.
I'm excited about it as it'll help our:
1) end users experience these applications in a consistent way
2) development teams us with:
- reuse of templates, icons, styles, techniques, experts, tools
- familiarity of applying one brand to app apps they develop
Being Pixel Perfect - Part 1 | Part 2 | Part 3 (what to make pixel perfect?) | Part 4 (How to make it pixel perfect?) | Part 5 (How to test?) | What makes a great user interface? | What are our biggest opportunities? | Part 6 (Why aren't we pixel perfect?) | Part 7 (Building front-end development skills) | Part 8 (Standards anyone?) | Part 9 (web template for dev teams) | Part 10 (new brand guidelines are available now!) | Part 11 (top developer tools for front-end development)